John Reniel Guiao's profile

La Union Surfing Break 2019 (Brand Design)

I'm excited to present a project that showcases the collaborative efforts of the team at La Union Surfing Break 2019. As the graphic designer on this project, I worked closely with copywriters and project managers to bring the event's visual identity to life.
Our goal was to translate the vibrant essence of the La Union Surfing Break into various promotional materials while staying true to its commitment to sustainability and local culture. Collaborating with copywriters and project managers, we ensured that our design elements highlighted the event's dedication to eco-consciousness and community spirit.
To achieve a cohesive brand identity, we developed versatile assets that could adapt seamlessly to different mediums, from posters to social media graphics. This involved careful coordination and communication among team members to maintain consistency across all touchpoints.
Our key focus was on conveying the celebration of surfing culture, music, and arts while emphasizing the event's commitment to eco-friendly initiatives. By incorporating imagery that evoked the sun-kissed shores and vibrant landscapes of La Union, we aimed to capture the event's allure as a premier surfing destination.
Throughout the project, our collaboration allowed us to effectively convey the dynamic energy and spirit of the La Union Surfing Break, ultimately leaving a lasting impression on attendees and stakeholders alike.
All photographic materials featured in this project are the exclusive property of Karpos Multimedia and La Union Surfing Break. Unauthorized reproduction or usage of these images is strictly prohibited. We kindly request that you uphold the intellectual property rights of both Karpos Multimedia and La Union Surfing Break.



Brand identity design, Creative Direction
La Union Surfing Break 2019 (Brand Design)
Published:

Owner

La Union Surfing Break 2019 (Brand Design)

Published: